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| From the beginning in 1989, G-Star has made an all-out investment in product development and has defined its own signature style. With the revolutionary introduction of Raw Denim in 1996, G-Star clearly went in a new direction.
G-Star has always followed its own particular course in a well-established jeans market. Authentic details are the basis of G-Star jeans collections. With its own distinctive strategy, G-Star is not only expanding in its home market of the Netherlands but also internationally. |
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